Our Team

Aleem Durrani

Founder & Chief Executive Officer

Aleem is a figure well known and respected in the marketing and corporate sector of Pakistan and is among distinguished personalities in the marketing, advertising and PR world. He is an entrepreneur, who strongly believes in paying back to the society and participates in social development programs.

He holds a Master’s degree in Marketing, besides having several leadership courses under his belt. His professional career spreads over a span of 2 decades. He has provided consultation services for various top-notch multinational and blue-chip organizations. He possesses outstanding leadership skills and believes in uniting and leading. With his innovative approach, he strives to nurture the most talented winning teams in advertising, media buying and communication sectors.

He is currently spearheading one of the leading media agencies Media Pulse as well as an integrated PR agency namely Media Matters. He has also been associated with various business schools as a visiting faculty member for over a decade. Aleem has served on the executive council of Marketing Association of Pakistan and media technical committee of Pakistan Advertisers Society.

His down-to-earth vibrant personality and a firm belief on value system, makes him stand firmly against every challenge, both in his personal and professional life.

``Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.`` Richard Branson

Mahmood Nanji

Executive Director

Mr. Mahmood Nanji has an illustrious career spanning over 30 years specializing in marketing & sales in both multinationals and leading national companies. His career also spreads across the boundaries into general management positions in a number of companies. He is one of the few professionals in the country who has the distinction of being hired twice in 3 major companies of Pakistan. He is known as an agent for change as he has brought about out of the box changes and growth in companies when needed most.

He did his BBA from the Central State University, Oklahoma and completed his MBA in 1982.He has served R.Lintas, Lever Brothers Pakistan, EBM, Wal Mart, Millac Foods Pvt.Ltd, Tapal Tea Pvt.Ltd, Clover Foods Pakistan, Meindhart, Singapore and U.G. Foods (Ulkers).

An Ex-Rotarian and an avid sportsman, Mr. Nanji has been an anchor on 2 television shows by the name of “Brand Power” and “Stories of Success”. He has also hosted a radio show called “Brand BoltaHai”.He is also a sought after speaker in marketing forums and contributes articles in industry magazines.He has attended various management courses and has been an international guest speaker in conferences in Dubai.

``Next to doing the right thing, the most important thing to do is to let people know you are doing the right thing.`` John D. Rockefeller

Natasha Durrani


An entrepreneur and communications professional, Natasha presently holds the position of Director at Media Matters where she oversees strategic communication and works towards identifying new business opportunities. She also looks after operations by supervising staff, planning, organizing, and implementing administrative systems. As she leads the company’s HR domain, she is maintaining and enhancing the organization’s human resources by planning, implementing, and evaluating employee relations and human resources policies and practices.

With an MBA degree in Marketing, Natasha has more than a decade of experience in advertising, strategic management, communication, media sciences and business development and management. Natasha is also an avid lifestyle blogger.

``There is only one thing in the world worse than being talked about, and that is not being talked about.`` Oscar Wilde